The heart
of UNIMIDI
Meet our TEAM
A group of dedicated music and tech enthusiasts.
As the founder of UNIMIDI, Giovanni blends his tech know-how with a deep love for music. His innovative mindset is key to developing our unique products.
Matteo combines his extensive knowledge in music production with entrepreneurial acumen and business savvy and shapes our strategic direction helping to grow our brand in meaningful ways.
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Nabil's talent lies in creating engaging brand stories. His marketing and brand development skills have been instrumental in enhancing UNIMIDI's presence in the market.
Uni-midi: UNIFY IT
“ The technical significance of MIDI may appear niche, but it represents a crucial value system of cooperation and mutual benefit” … “Forty years later, MIDI remains arterial to studios and stages around the world, as important to modern music as USB is to computing ”
William Stokes on “The Guardian” - June 2022
iMAGInATION IS the mother of every human faculty
Any young startup should be driven by a compelling vision, and always keep that same imaginative force as its core engine. Our journey began with the personal quest for missing tools in the music-making industry. Then, we realised a personal urge had grown to become an enterprise. We asked ourselves: what is the music industry lacking, and how can we provide it in the most simple, gracious, effective way?
WHY MIDI: as unromantic as it may seem, MIDI has the beauty of a universal language. Since 1982, it has become the industry standard, allowing electronic musical instruments from every manufacturer to communicate not only with each other but also with computers. MIDI is even more relevant in today’s music world and is still going strong with the announcement of the protocol 2.0 in June 2020. As new instruments and technologies are developed, MIDI survives and thrives as the strong technical foundation upon which other technologies are built.
That is why we believe our products can be the response to the needs of many music makers around the world from different generations and serve as the essential juncture in their workflow, whether it be traditional or futurist. Unimidi’s vision is crystal clear: a line of effective tools sharing the same philosophy, aesthetic and functional conception, made to work synergistically to deliver the best possible experience.
Consider investing in our vision. This may be the starting point, but the journey is going to lead us far, and we would love to have you on board with us!
FAQ’s
Your Questions Answered
UMX is a standalone software that operates independently or alongside other software. Since it works with MIDI, it can send MIDI informations to your DAW via virtual MIDI ports, controlling the audio workstation in a similar way as it would control an instrument. The interface of the software can be collapsed for you to visualise the mixer section of your DAW or anything else you need to keep an eye on. UMX is very lightweight. It won't add any latency to your performance nor burden your CPU.
The full functionalities of UMX can be exploited via the software interface or mapped to a standard MIDI controller. However, the UNIMIDI devices are designed especially for UMX and ensure optimal control of the software.
The first advantage is modularity: the idea is tailoring the software functionality around your own setup. Moreover, the MIDI transmission capabilities are unparalleled. The amount of controls you can transmit in one touch is simply impressive. UMX allows you to bring back more spontaneity in music as well: the parameters modulations are triggered by your input, allowing you to improvise or extend the song structure, still maintaining the high level of sound complexity you’ll find in nowadays studio-produced music. You won’t be forced to play along a click track as if you were using automations in a DAW. You’ll be able to create very smooth sound transitions and to control a large amount of parameters on many instruments ( control a whole band or orchestra with just one UMX, for example? ). You could be playing death metal in the verse and then bossa nova four bars later, you could be using 12 synthesisers and a midi trumpet at the same time. I mean, there’s no limit. You can do whatever the hell you want.
Not really. You’ll need some basic understanding of the MIDI protocol and computer-made music. But if you played banjo in a country band you wouldn’t be here, right? The first step will be mapping your setup to UMX, which can take more or less depending on how complex the setup is. That would be the most “challenging” part. After that, you can just duplicate your performances and change the parameters in every patch. Et voilà!
The UMX_100 device is a remote patch launcher allowing to monitor your performance. The MIDI does not pass through the UMX_100. It is carried via USB directly into your computer or through a standard MIDI interface.
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